Made in the Okanagan supports the local economy and is a business and community development incubator, which works to implement environmentally sustainable economic solutions that emphasize better prosperity for art, craft and community food producers.
Based in the Okanagan Valley of British Columbia, Made in the Okanagan works to develop business and community strategies that will enhance our region's role nationally and internationally within the fields of quality handmade art and fine craft and locally grown safe foods.
This section includes research and planning documents including case studies related to marketing, emerging trends and forecasts that but are not limited to tourism related market research, trends, statistics, and demographics.
This section includes a Support Directory and special services, resources and projects that will assist studio and farmgate businesses, creative workers, organizations and communities.
The mission of the Okanagan Institute
is to contribute to
the quality of creative engagement in the Okanagan through publications and events.
This section includes research and planning documents including case studies related to marketing, emerging trends and forecasts that but are not limited to tourism related market research, trends, statistics, and demographics.
Farm Direct Marketing for Rural Producers
Farm direct marketing provides a link between urban consumers and rural food producers. It also contributes to the rural economy by providing alternative marketing channels. Less and less of our population lives on or even visits a farm. By adding a recreational component to food consumption, many farm direct marketing enterprises draw urban people to farm communities where they experience a farm atmosphere and spend additional dollars on food, specialty items and other services. This supports sustainable communities.
Direct Farm Marketing and the Potential of the World Wide Web
Is the world beating a path to your farm business? One way of encouraging at least a visit from the world and maybe even a purchase of your farm products is to include the World Wide Web as one of the tools in your marketing strategy.
Exploring Marketing Alternatives for the Individual Producer
The producer considering alternative crop and livestock market possibilities to capture additional profit margins needs a framework for making initial crop, livestock and marketing decisions. With agricultural markets increasingly consumer-oriented, meaning driven by consumers' demands for various products, a market-oriented approach to production becomes crucial to success. Therefore, the producer should consider what the various alternative markets are by beginning to think in terms of being consumer responsive. Markets contain many submarkets, customer segments and distinct subtleties that have a direct effect on how much a consumer buys of a certain product at any given point of purchase and therefore a direct effect on how much the producer can profitably produce.
Business Basics for Alberta Food Processors - Distribution and Sales
Distribution is the means of getting your product into the hands of consumers. Although distribution methods and strategies vary depending on the individual company, its product, business plan and target market, there are six basic ways to get products distributed.
Farm Outlet Customer Profiles
Direct Marketing and Tourism Handbook, University of Arizona – Who are the visitors to direct farm marketing operations and what are they looking for?
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